Ydun is a start-up helping companies and organisations engage their employees in bettering their everyday health. A simple blood test and patented technology analyse the risk of diseases linked to stress, diabetes, and cardiovascular health, informing a diet and exercise programme that can be implemented in the workplace.

The identity and logo build a universe around "the pulse of life" – feeling simultaneously vibrant, organic and welcoming. The shifting weights and forms throughout the logo embody these ideas alongside a rigorous and contemporary construction in reference to the scientific methods and expertise behind the company.

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