Kunde
Canon
Bureau
Uncle Grey
Krediteringer
Associate Creative Director
Art Director
Client Service Director
Account Manager
Strategic Director
Patrick Poulsen
Strategist
Newsha Dalman
Strategist
Anna-Sophia Rabe
Social & Brand Activation Strategist
Social & Brand Activation Strategist
Valdemar Mühlhausen
Digital Director
Motion Designer
Thomas Rynkeby
Motion Designer
Beskrivelse
We live in a world where photos are often misused, and photojournalists can’t do anything against it.
That’s why we created a platform for Canon that works like an “image bank of truth”, enabling photographers to attach the true story behind their photographs.
With Truthmark, Canon reconnected with its professional audience by developing a tool that would truly matter to the audience and strengthen their brand perception.
The results speak for themselves: 50+ million reached, 100+ international media pick-ups, market share increase from 31.8% to 46.5% (Q1 2021) and a sales index increase of 167.
PDF Filer
Vinder 2022
CCA 2022
