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True Anomaly develops cutting-edge technology that combines spacecraft, software, and AI to enhance the safeguarding capabilities of nations and ensuring space access for allies and commercial partners.
We assisted True Anomaly in crafting a new brand identity and website that is as forward-thinking as the solutions they create, solidifying their position as a leader in space security technologies.
The concept for the web design revolves around polarities. True Anomaly works in an industry defined by opposites — abstract software and high-tech hardware; millimetres and lightyears; simplicity and complexity. The website embodies the interplay between their two universes, with visual clues and effects that signal the transition between products, from colour and scale to pattern proliferation. Jumping between product pages gives users a particularly heightened sense of these differences. Mosaic, their software solution, is visualised more abstractly with an undulating generated pattern in a light environment. While Jackal, their satellite, is presented to audiences in technical terms against the darkness of space.
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CCA 2024