Kunde
Børns Vilkår
Bureau
Uncle Grey
Krediteringer
Executive Creative Director
Strategist
Anna-Sophia Rabe
Creative
Creative
Client Service Director
Photographer
Rasmus Lind
Account Manager
Account Manager
Strategic Director
Patrick Poulsen
Creative
Editor
Daniel Halasz
Motion Designer
Jesper Helvik
Extra Credit
Sarah Matthisson
Beskrivelse
Released in 2019, Børns Vilkår’s “skolens tomme stole” report shows 75.000 children in Denmark miss school because of mental health issues.
Addressing the problem, we placed 500 empty chairs in front of the Danish parliament, creating Børns Vilkår’s most successful campaign.
The Empty Chairs spiralled into cultural conversation, hit the frontpage of Politiken and Berlingske, were featured in DR1 and TV2 news, and Pia Olsen Dyhr rewrote her speech addressing the subject at the opening of Danish Parliament. The story reached 2,7 million Danes within 24 hours and generated an estimated media value of +2.000.000 DKK – with zero media investment.
PDF Filer
Vinder 2022
CCA 2022