Krediteringer
Creative Director
Creative
Account Director
Søren Brix
Account Manager
Sofie Brockenhuus
Producer
Sara Grandjean
Extra Credit
Extra Credit
Frederik Wulf
Beskrivelse
What happens when you merge a great insight in an industry with an internet phenomenon, put it on YouTube and target a business segment? You get a 13-minute-long pre-roll with just a piece of bacon being cooked. Doesn’t exactly sound like a recipe for success, but that is exactly what the danish meat exporter, Danish Crown did, and the results are clear. 993 hours spend on a single pre-roll.
Shortliste
CCA 2021
