Background:
How can we promote the Lotto Christmas Drawing that takes place on the 25th of December?
Solution:
In Denmark, the last day of Christmas is the 24th of december, but most families are still gathered on the 25th - left without any excitement and joy. So to make Christmas last a little longer, we devolped
The Add-On Calendar: an extra “door” that, with its innovative design, can be attached to all Advent Calendars. It contains a Lotto ticket to the Chrismas drawing the 25th of December.

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