On the back of amazing global growth, the TeamViewer brand had become dated and fragmented across branded features, products and services. To consolidate and keep competing in a fiercely competitive space, we helped TeamViewer simplify and streamline not just its master brand but also its approach to applying a master brand to a very complex portfolio of commercial offerings.

The main creative concept revolved around layers and simplicity as a true analogy to what the core TeamViewer product provides its customers. This idea resulted in a fully updated brand identity, new typeface, new logo, 3D brand assets, a digital asset management system and core assets for digital products.

The identity brings modernity and professionalism to the global brand and moulds a strong master brand core in everything they do. This is how we – with the new identity – bring simplicity to the surface, which was essential to the continued success of TeamViewer.

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