Athletes all over the world look forward to Strava’s Year in Sport campaign, and this year was no different. As the world slowly emerged from the tumult of the last few years, 2022 was a time of togetherness. With that theme in mind, we evolved the design from previous years and created a concept based on the circle: a shape that represents unity and solidarity. Throughout the campaign, we use the circle to subtly indicate that the athlete is part of this engaging and encouraging Strava community: coming together, supporting each other, and pushing each other to new heights.

The in-app experience is tailored to each Strava Athlete (user) and visualizes their training activities and stats from 2022. By combining clever animations with striking visuals we create an engaging and entertaining story for each athlete.

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