Background
Spaces on Wheels leverages augmented reality and lush design language to prototype a fleet of fully autonomous vehicles and empower people to explore them in the context of their own lives.
One day, in the not so distant future, fully autonomous vehicles could be a common occurrence on our streets. This would not only change how people and goods move around our cities, but also redefine the very fabric of our daily lives.

Solution
The entrance to the experience is the SPACE10 app. This lets the user explore a variety of SPACE10’s projects through a conversational interface, with Spaces On Wheels being one of them.

The Spaces On Wheels experience lets the user schedule the arrival time of one of the available virtual autonomous vehicles, in a fashion similar to that made familiar through Über and many existing taxi services. At the time set by the user, the vehicle will arrive in an augmented reality view, that simulates what it would look like if the chosen vehicle parked on the street next to the user. The app utilizes the users’ GPS data to show their actual location in a street view in AR, with a realistic and complex 3D-representation of the vehicle being rendered live in front of them.

All content in the app is customisable through a CMS, that is build from the ground up, to support the creation of long and complex conversations that will become available through the app.

Results
The result of this immersive and realistic experience of the future of autonomous vehicles spawned the attention of many of the world's most respected technology news sites. Amongst these are:

“These ‘Spaces’ are showcased in a new app, one which combines the interface and ease of use of Uber with augmented reality to give users a flavour of what such a paradigm shift in environment would be like. Dial up the app, developed with digital design studio Norgram and developers Shape, summon the Space on Wheels you require, give it a spot to park in the virtual realm and watch on your device as a fully rendered 3D model trundles down the road and installs itself before you.”
https://www.wallpaper.com/lifestyle/ikea-space10-lab-autonomous-vehicals

“[...] now, the company’s innovation lab Space10 is looking into yet another area of life that Ikea is poised to touch: transportation.
Last week, Ikea announced a shift to a zero-emissions delivery fleet. This week, Ikea’s Space10 reveals it is looking even further into the future with self-driving car concepts.”
https://www.fastcompany.com/90237224/ikea-is-now-interested-in-self-driving-cars

“With more and more manufacturer’s revealing plans for autonomous vehicles, IKEA‘s future living lab, SPACE10, is getting in on the action with its latest project. Dubbed Spaces on Wheels, the initiative imagines what automobile interiors may look like once self-driving cars become the norm.”
https://www.highsnobiety.com/p/ikea-space10-spaces-on-wheels/

Involved agencies
SHAPE
SPACE10
f°am studio
Norgram

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