An immersive interactive Lookbook that is designed to portray the Reebok’s “Tough Fitness” philosophy by visualizing their products in active use.

Four slow-motion videos accompany each of the five main categories: Women and Men’s Training, Women and Men’s Running, and Studio. Users are able to interact with these videos on their desktop or mobile device, creating a truly interactive way to see every angle.

"We wanted to give the user complete control of the experience. They can manage the videos by swiping, tilting and dragging – and thereby explore the Lookbook on their own pace"

Users can grab any angle of any video with their cursor when experiencing the Lookbook on their desktop. Touchpoints appear throughout the experience which trigger product page overlays, taking the customer directly to the e-commerce site.

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