The new Reebok.com is based around a visual search experience. When users search for something in the search bar or click the category tabs, they see the results in a dynamic arrangement below. The results change as users type. Some items appear and disappear – other items grow or move up in the arrangement as they become more relevant to the search query. Try to type in “I want red shoes” or “I want a nice butt”. The site is an evolving mass. The more terms users search for, the easier it is for reebok to adjust the website and make it smarter. In other words, it adapts to a users' habits over time and shows content that is relevant to the user.

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