Glyptoteket is a Copenhagen landmark, a retreat for reflection. We created the new visual identity and communication concept for the world-renowned museum.
We’ve used the original titles from pieces in the collection and transformed them into news-like headlines such as ”Adonis leaves Venus this weekend” and “Amor whispers to a young girl this Saturday”. By combining the old stories with a modern way of communicating, Glyptoteket’s identity displays the timelessness of the art pieces. Now, the museum’s eternal messages of love and lust, power and desire are exhibited throughout the city, bringing forward the allure of the past in a contemporary perspective.