In the year 2023, Novo Nordisk celebrates its 100th anniversary To celebrate the past, present, and future of Novo Nordisk we created a digital exhibition
Solution
Guided by the creative concept of ‘unseen connections’ we created an immersive 3D digital exhibition experience that invites visitors to discover Novo Nordisk’s rich history through a multitude of intriguing entry points: artefacts, biographies, photos, videos, and stories.

Much like a physical exhibition, the digital space is curated and literally laid out as quests on a map, but how the visitor chooses to explore, is entirely up to the individual. The personal experience is possible using an open navigation system, whereby visitors can navigate freely around the exhibition space either using an interactive map, or by following a defined path – which they can also choose to stray from.

To capture the attention of the audience our team used 3D models to faithfully reproduce key physical artefacts, allowing them to be experienced in new ways such as on a mobile phone or in augmented reality. We restored and recreated over 150 digital artefacts for the exhibition.

Achievements such as the first ever box of insulin sit alongside the quickly forgotten men’s shaver or the hat used at Novo Nordisk summer parties in the early days. Stories of pioneering women and medical advancements are contrasted by controversial subjects such as animal testing. This approach challenges conventional corporate storytelling; revealing how a culture of innovation and determination is coupled with a deeply rooted understanding that challenges remain, and that ethical dilemmas, failures and seemingly overwhelming global challenges in health always have been a part of Novo Nordisk’s history – also today and in the future.

"We have succeeded in not only curating the history of Novo Nordisk in a contemporary way, but we have also created a digital universe which truly surprises and engages...”
Lene Kring, Corporate Brand Director, Novo Nordisk

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