A full range type family.

The custom brand typeface family is a key asset in Norlys corporate visual identity. The characteristic typeface is driven by an innovative and sympathetic mindset and shaped by the interplay between the organic and the angular forms.

The Norlys type family includes weight and styles to cover all typographic needs across all brand platforms. Norlys Headline (2 weights) is designed to carry the Norlys brand values and to strengthen brand recognition. Norlys Text (3 weights + italics) is the steady workhorse where readability, legibility and space economy is essential for succesfull implementation.

The lowercase “g” plays a significant role in the custom typeface. The drop shaped ear is floating effortless above the main shape, sharing the unique detail with other members of the family, such as “r, s and a”. The characteristic tail of the “g” pay homage to the legacy of the “Danish g”. The open form makes the Norlys brand stand out and minimise the vertical space consumption, adding a certain flexibility to the overall use.

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