Rising from the surreal landscape of an incredible alien world, Nike’s reinvented running shoe, the Lunar Epic Flyknit, was a product launch of galactic proportions.

The visuals for the launch were meant to further elevate the innovative, weightless, futuristic technology of the revolutionary running shoe.

Together with Tendril and Blacklist and a crew of otherworldly talents from around the world, we created this launch film for Nike’s new running shoe, and global Nike in-store installations.

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