The app’s distinguishing feature is it's flat design and how it beautifully and efficiently displays the relevant information. As a result, it vastly improved the ferry provider’s service offerings, making booking ferries as easy as three taps on the screen. Not only was the app downloaded 50,000 times within a week of going live and featured in the top ten most downloaded apps in the app store, it also accounts for more than 10% of all Mols-Linien online sales and continues to drive increasingly more with each month.

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