Creative agency secretly recruits through Photoshop

Most creatives use a lot of time mocking ideas up in Photoshop. And good mockups can be hard to find. Especially for free. That’s why Danish agency, Marketsquare, decided to create Mockupsquare.com. A site with mockups for everyone, but with a hidden agenda.

When creatives all over the country started downloading the mockups, they got a new message once they opened Photoshop. Mockupsquare changed to Marketsquare – looking for creatives. We turned a photoshop file into a media space. A direct recruiting ad.

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