Urgent.Agency has embarked on an exciting journey with Malmö City Theatre. The art of improvisation and free falling has inspired both parties and given way to a new, temporary identity that explores all of the options that comes along with temporarity.
In order to convey that the theatre is in transition – and heading towards a larger transformation – we chose to undress the theatre. Out with the existing visual identity, off with the actors’ clothes and make up! The theatre has reemerged naked, with nothing but the bare essentials of the theatre: the ensemble, props and fantastic stories! In the years to come, the identity will keep exploring - while getting dressed again.