The 2023 LYFT/LAB brand book is a homage to experimentation and innovation. The book is crafted with uncompromising curiosity for design methods and processes mirroring the brand’s innovative DNA. A complex design manifestation of more than 12 collections introduced in one year by LYFT/LAB.

This 92-page coffee table book is covered in bright yellow plexiglass, decorated with silkscreen printing, and lined with sustainable foam giving a technical and exclusive look with a focus on high-quality materials. The book has been produced using a laser-cut method in plexiglass and bound using traditional Japanese principles, allowing the spine to reveal steel spring hooks garnished with the LYFT/LAB logo for a precise minimalistic finish, in contrast to the otherwise vibrant design aesthetic.

The pages are designed after the strict Swiss grid design system crafting a playful dynamic between images and text. All pages radiate sharp lines contrasting with a colorful palette in Pantone, presenting the collections with elegance and power.

A book containing various design methods, typefaced in Plax, and only printed in 30 exclusive copies. It features an exciting and experimental design - meticulously designed and edited to showcase the innovative DNA of the LYFT/LAB brand.

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