Kunde
Lotto / Danske Spil
Bureau
Robert/Boisen & Like-minded
Produktionsselskab
Gobsmack Productions
Krediteringer
Creative
Creative
Creative Director
Strategic Director
Head of Social & Brand Activation
Social & Brand Activation Strategist
Producer
Executive Producer
Extra Credit
Julie Hinze
Account Director
Photographer
Mano Pervez
Beskrivelse
Problem
:
There’s something boring in the state of Denmark. Here, Christmas has become a joyless, unimaginative event, where 69% of the Danes have bought boring Christmas gifts to a loved one.
Idea:
The Danish National Lottery decided to bring some excitement back into Christmas: In shopping malls all across Denmark, we sold Lotto tickets the size of wrapping paper. People could choose between different sizes, suitable for all the boring presents out there. All working for the drawing after Christmas. Finally, everyone could bring some excitement back to Christmas.
PDF Filer
Vinder 2020
CCA 2020
