Lotto / Danske Spil
There’s something boring in the state of Denmark. Here, Christmas has become a joyless, unimaginative event, where 69% of the Danes have been forced to fulfill boring Christmas wishes.
The Danish National Lottery decided to bring some exciment back into Christmas: A limited edition Christmas Collection that turned boring gifts into Lotto tickets. Featuring some of the Danes’ most frequent, boring wishes. Each with unique series of numbers, working as real Lotto tickets for the drawing after Christmas.