THE PROBLEM
61% of young people get most of their news from Facebook, but because of algorithms curating their feeds, they’re primarily shown news and views that fit their own.
As more than 75% of VICE readers are under 35, this problem hits close to home.

THE SOLUTION
To change the algorithm, we had to change how people behave on Facebook. We had to make them like what they hate. The site analyzes the user’s Facebook feed and maps out their political and ideological standpoints - and then counters them.
If the user starts liking what they hate, they start affecting the algorithm and ultimately break their filter bubble.

KEY NUMBERS:
Total media budget: 900$
Earned media value: +250.000$
Total reach: +5.000.000 impressions

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