Kunde
Greater Copenhagen Region & Copenhagen Capacity
Bureau
Ogilvy Danmark
Krediteringer
Beskrivelse
The Greater Copenhagen Region needed to attract international talent to the area – but convincing someone to come and live somewhere completely new isn’t exactly easy. It’s a hugely risky decision, because how can anyone be sure that their new life will make them happy until they’ve tried it?
Well, we decided the only way to reduce their risk… was to take on a little risk of our own.
Introducing Life Quality Insurance.
Our recruitment campaign destroyed relocation anxiety with a world-first innovation – literally guaranteeing the happiness of people who were brave enough to uproot their lives. All applicants had to do was sign up, move here, then work out if being here works for them.
It worked for us, too, attracting over 1500 applications from 93 countries and beating benchmarks by 2800%. That’s alongside the 700+ mentions in worldwide press coverage from international media outlets like NBC, CNN, Forbes, Time Out Magazine and Yahoo – plus a Japanese podcast – adding up to a potential reach of 456 million and more than 22 million DKK in earned media.
The campaign was not only popular on established media, but also on blogs, Reddit threads, and Instagram, where a single post from the profile @copenhagenexplore generated around 20,000 organic shares and 30,000 likes.
Shortliste
CCA 2025
