Kunde
LEGO
Bureau
Little Studio
Krediteringer
Beskrivelse
Through the use of Bluetooth technology, the companion app infuses the brick world of LEGO® Super Mario™ with a digital experience that encourages children to experiment and play in an engaging new way.
Kids can hop into creator mode and use the app with interactive 3D building instructions to build and unlock their physical sets in a digital world. When they are ready to play, they can connect their Mario figure to the app where we carefully enhanced the real-life play with visual feedback on the screen.
The app also offers a place for users to save their favorite LEGO Super Mario moment and share it to inspire each other with new play experiences.
We make use of expressive animations, high-contrast visuals, and a friendly design language to digitally embrace the playful and creative real-life experience users have with the LEGO Super Mario world.
Shortliste
CCA 2023