Kunde
LEGO
Bureau
Little Studio
Krediteringer
Beskrivelse
The LEGO® City Freight Train caters to both kids and train enthusiasts. The set includes a Powered UP technology locomotive that gives an extra layer of interactivity and will keep users coming back for more.
The ambition was to create a visual language that bridges the physical and digital space. The app controller is inspired by LEGO® bricks, combined in a layout that serves both form and function. The goal was to emulate an interface you could build in real life. All elements are accurately represented on screen, including, but not restricted to a 1:1 physical-digital scale.
Using proprietary technology, the user can control a Bluetooth-connected hub installed inside the locomotive. The speed and direction can be controlled with incremental adjustments. To create a fully immersive experience, the sounds of the locomotive are also in sync with the speed at which the train is moving. All of the sounds have been custom created.
To expand the experience, users have the option of connecting LED lights or any other Powered UP kits. All of which can be controlled through the app.
The technology, together with a design anchored in the much loved LEGO® bricks, enables the Powered UP controller to create an immersive and repeatable experience. Bringing the digital and physical spaces into a harmonious environment.
LEGO® Powered UP smart toys are the secret component to bringing any LEGO® set to life. You can add motors, remotes, hubs, and sensors that measure touch and light. Or connect via Bluetooth to the LEGO® Powered UP app to control your new designs from your smartphone. Make vehicles that can avoid walls, fan blades that really spin and so much more!
Shortliste
CCA 2023