Kunde
IKEA
Bureau
HJALTELIN STAHL
Krediteringer
Art Director
Senior Creative
Lasse Elgård Vintersbølle
Pernille Tramp
Creative Director
Niels Heilberg
Client Service Director
Sus Mandrup Hansen
Beskrivelse
Black Friday is by far the biggest shopping day of the year. The one day where ALL retailers offer their customers extra good offers. All except IKEA. The question was how we could turn IKEA's Black Friday absence (that could potentially be perceived negatively) into a positive story about a bold move by one of the planets biggest retailers.
Shortliste
CCA 2018
