Creating a digital tool to train away the most common aches & pains.
One thing that technology is particularly good at is changing behaviour — for better and for worse. In the context of health, especially, it can be put to use changing habits for the better. Injurymap helps people train away the most common body pains by creating personalised plans based on best-practice medicine and exercises.
We defined the Injurymap brand from core narrative to tone of voice, and redesigned the product entirely to reflect that story. The story-driven approach enables anyone to better understand how they can treat themselves and motivates them to stick to their individual goals.