Industriens Fond is the largest danish philanthropic foundation, that supports the SME sector. Their funding goes towards projects and knowledge creation within various industries to increase innovation and competitiveness within Denmark, and as a result, society as a whole.

The true value of the projects are the insights and knowledge they generate. Knowledge, that has been accumulated from exploration and development, and turned into valuable, adaptable and shareable knowledge. Knowledge that shapes the future.

The foundation wanted to strengthen their position as knowledge creator and thought leader. A position calling for a more current, communicative and "ahead of the curve” expression.

The key component of the identity concept is a bespoke variable typeface. The dynamic font supports the story of knowledge creation, as well as the supporting Berlingske Serif font, adds an editorial, knowledgeable feel.

The bright green mono-colour was chosen to create
a contemporary and fresh brand expression.

Deliverables:
Brand Strategy
Brand Identity
Bespoke Typeface
Website design and development
Roll out

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