Powered by 3X, the I’MPERFECT movement encourages appreciation of imperfection in the objects we use and the people around us - as well as in ourselves! The I’MPERFECT movement was ”kick-started” in Asia, the heart of consumer goods production, and is spreading rapidly to Europe and the rest of the world. Through partnerships around the globe, we work to consciously improve the use of our limited resources and promote people relationships to create a greener and more harmonious world.

Through creativity and design, we strive to integrate commercial, social and environmental values. We make business decisions - and make a difference! Join us in this meaningful movement.

THINK about how many artifacts are discarded as rubbish for failing to meet high quality standards. The unrealistic quest for perfection wastes resources.

WHY DISCARD A MUG BECAUSE OF A DOT? I’MPERFECT MUGS are perfectly made mugs that are considered defective and would normally be drastically devalued or even discarded because of a tiny dot or blemish.

SAME QUALITY, SAME FUNCTION! I’MPERFECT MUGS - the same quality and same function but each is unique in its own way. As graphics are applied to suit each mug’s special “defect”, every one is unique - like us, because they are imperfect!

I’MPERFECT sustainability achieved through generations of economic, environmental and social values

OUR WORLD IS NOT PERFECT! No one is perfect - everyone knows that. Yet individuals strive for perfection and demand perfection in their lives. However, at I’MPERFECT we believe that our world will be more inclusive and harmonious if we adopt a new attitude to perfection and appreciate imperfection.

The diagram below shows how I’MPERFECT works.

THINK I’MPERFECT EVERY TIME WHEN YOU WRITE
Sixteen writers and creators share with us their perspective of imperfection on our I’MPERFECT PENCILS, which are made of recycled newspaper. For many writers, a quest for perfection produces writer’s block. But our small reminders can be a source of inspiration…

SOMETHING THAT IS NOT PERFECT IN ONE CONTEXT CAN BE PERFECT IN ANOTHER
I’MPERFECT NOTEBOOKS are produced from seconds from Antalis, the largest European group in the distribution of paper and communications support materials, which is based in Hong Kong. Though produced for printing use, the paper falls slightly short of top quality standards and piles up in warehouse as dead stock. Though imperfect for printing, the paper is ideal for our unique notebooks, which feature a selection of paper with different textures and appearances!

SHOULD A BOOK'S LIFE END WITH ITS SHELF LIFE?
Some books are taken down from bookstore's shelves because they might have come short with a less eye-catching cover, an author without a celebrity status or simply, just take time to sink in. However, it doesn't mean their contents are not as good.

Working with the editors of Joint Publishing, we carefully selected 25 off-the-shelf books and reintroduced them at the Hong Kong Book Fair 2012. The editors had summed up one strong reason why each of the books should be given a second lease of life, which was highlighted on a new cover.

LEONARD POON FASHION DESIGNER, HK
TURNING LEFT OVER DENIMS INTO PERFECT UNIFORMS. We collaborated with fashion designer Leonard Poon, Chief Designer G2000 (Apparel) Limited, to produce a unique apron made of left-over denims from jeans production.

OLOIYA
OLOIYA X I’MPERFECT - NOT PERFECTLY SHAPED, BUT TASTE JUST AS GREAT. A novel way to enjoy dried meat delicacies. These odd-shaped treats taste just as great, if not better, because you’ll be contributing to a good cause.

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