Hitachi Sustainable Business envisions a brighter future where sustainable projects collaborate seamlessly. We quickly adopted this vision as the cornerstone of the new visual identity.

The illustration concept embodies a spectrum from clarity to uncertainty, visualising ever-evolving progress. The style utilises the primary colour palette and simple geometry balanced with blurred shapes to evoke photographic depth-of-field. From abstract matters to factual information, playing with composition to create focus and depth allows Hitachi Sustainable Business to communicate complex challenges and to-be-defined solutions as future topics emerge.

Læs mere