Following the success of the 2011 launch of the georgjensen.com desktop site and commerce solution, a mobile project was initiated in 2012. We wanted a full website experience, but not a responsive site as this would mean too many comprimizes on all platforms.

The mobile website is a taylored solution for smart phones which means long pages, big interative elements, mobile specific placements and most of all, different priorities for the consumer on the go.

An updated design language was introduced with the launch which included a complete icon package and custom made form fields and elements.

After launch there has been a clear rise of mobile sales and less calls to customer service - but then again, how could they call when they were on the mobile website?!?!

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