Tasked with updating Fischer’s original logo—hand-drawn by the company’s founder—we set out to honor its legacy while bringing it into the present. The goal was to refine and modernise the logo without losing the distinct character and history embedded in the original design.

In collaboration with a type designer we carefully preserved the essence of the founder’s hand-drawn lines, retaining its recognizable form while introducing subtle adjustments for improved clarity, scalability, and contemporary relevance. Letterforms were redrawn with precision, balancing nostalgia with modernity, ensuring the logo remained both timeless and functional across digital and physical platforms.

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