F.C. Copenhagen set out to develop a new brand strategy and identity that would reinforce its position as the leading football club in the Nordics while supporting its ambitions for international growth.

To achieve this, the club revamped its brand toolkit, ensuring that its identity reflects both its goals and its passionate fan base. Rooted in F.C. Copenhagen’s DNA, the redesigned identity draws inspiration from the club’s rich history and deep connection to Copenhagen. Key elements such as typography inspired by Copenhagen’s road signs, refined colours, and an updated logo and crest enhance the club’s visual strength and recognisability.

This cohesive and distinctive identity goes beyond aesthetics - it establishes a strong and authentic tone of voice, ensuring that F.C. Copenhagen’s presence is felt both nationally and on the international stage.

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