Kunde
Optoceutics
Bureau
Kontrapunkt
Krediteringer
Beskrivelse
Evy Light is a therapeutic light device that helps enhance and regulate brain performance through the power of light.
Our film embodies the intersections between human and technology at the core of the brand by crafting a concept that makes the complexities of the product easy to understand. A thoughtful attention to the storytelling creates a harmonious blend of expression and information that both differentiates the Evy Light and makes it approachable.
Light is the main character in the film and, like the product itself, we use the eye as an interface. With a mixture of cell animation, classic motion and 3D, we take viewers on the journey in between what’s happening inside their brain to how it affects their everyday life.
Shortliste
CCA 2024