Concept — Less and more

Evolvetogether is an international personal care brand based in Los Angeles that champions sustainability and community. Offering eco-friendly products like biodegradable face masks and natural skincare, all are designed with minimalistic aesthetics and packaged in recycled materials. The brand takes a holistic approach to well-being, emphasizing the connection between personal care and environmental health.

By choosing Evolvetogether, consumers join a movement fostering a more sustainable and conscious lifestyle, reflecting the brand's core message: Individual actions can collectively evolve our world for the better.

In an era of excess, the brand stands as a testament to the elegance of simplicity. The brand identity concept 'Less and More' is the credo, prioritizing clarity over clutter, focus over distraction, and quality over quantity. This philosophy was born from a simple yet profound question: What if we kept only what's essential? Embracing minimalism has led us to discover that greater value often comes from having less.

The products embody this belief, offering streamlined experiences and eco-friendly practices, affording the opportunity for deeper connections. 'Less and More' is more than a design principle—it's a lifestyle that acknowledges the importance of discarding the superfluous to reveal what's truly essential.

Project deliverables:
Art Direction, Brand Audit, Brand Communication, Brand Experience, Brand Strategy, Brand Story, Concept Development, Copywriting/Tone of Voice, Design Activation, Digital Design Systems, Interior/Signage, Packaging Development, Visual Identity and Workshops.

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