Undisturbed connections



Even Realities sets the new standard for smart glasses with the G1™ – a remarkable merge of classic design and bleeding-edge technology. But how does an all-new brand not just introduce a groundbreaking product but establish a foothold in a category known for a decade of overpromise? We worked with Even Realities to define an all-encompassing brand identity and product experience that elevates smart glasses beyond the gimmick, crafting an identity that feels as iconic and essential as the glasses themselves.


The brand identity rests on a profound proposition of Undisturbed Connections and two key brand drivers: Unobtrusive and Poised which scales and adapts widely in the comprehensive visual and verbal design system from marketing activation to UI detailing. A brand identity and product experience that positions Even Realities as the defining voice in the future of smart glasses.

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