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he European Elections campaign 2019 succeeded in being one of the factors behind the first ever rise in voter turnout since the first elections to the European parliament in 1979.
Within a matter of weeks, the campaign film generated more than 135 million views on social media alone. Cinemas all across Europe contributed and showed the film. 84 national tv-channels aired a tv-version more than 2500 times altogether (plus the coverage by regional channels). The biggest media in Europe did editorial coverage on the campaign (Forbes, Guardian, Spiegel, Le Figaro, Bild, Politico, Le Monde and many, many more), and it became the object of news and panel discussions on many of Europe’s biggest tv-channels.
Eventually, the 2019 elections attracted its highest voter turnout in two decades. An unbelievable 18,6 % rise from 43 to 51 %. And while voter turnout never comes down to one or even a few deciding factors, of course, two days after the elections, the president, Antonio Tajani, personally thanked the campaign for the turnaround and the unexpected and incredible turnout.
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CCA 2020
