The Power of Type to Convey Comfort and Support
Bespoke typeface for Empathy. A company seeking to fundamentally change the way we deal with loss. Focused on the American market, Empathy’s digital loss companion addresses both the emotional and practical sides of loss, offering help, guidance and support on the complicated journey ahead.
Empathy Serif is a friendly, approachable, warm display typeface that balances it’s human imperfection and soft, comforting appearance without becoming comical or detached from the seriousness of the message it is to communicate.
Empathy Serif is inspired by and pays homage to the colorfull serif typefaces of late 19th early 20th century adding a contemporary, detail-rich and functional feel to this decorative genre.
The typeface includes a wide range of discretionary/decorative ligatures that further unfolds the personality of the typeface and becomes a key element in visually conveying Empathy’s tagline – “With you”.