Danske Bank has initiated a gradual renewal of its visual identity, refining fonts, colours, and logo to create a more digital-friendly and accessible design. A key element of this transformation is the introduction of the progress bar—a dynamic symbol inspired by Danske Bank’s logo. More than just a visual feature, the progress bar embodies the bank’s commitment to sustainable progress, growth, and forward momentum. It reflects the continuous journey of both the bank and its customers, adapting and evolving to meet the needs of the future. Alongside this, the streamlined logo enhances digital adaptability and readability across all formats, ensuring a cohesive and modern brand experience. While honouring the bank's design heritage, the new identity is both flexible and dynamic, evolving in step with the world and society.

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