Rooted in the rich history of the Danish Music Awards, we have extended the revitalisation initiated last year to enhance their visual identity. As a forward-thinking institution, DMA's visual representation is built on the concept of continual evolution, mirroring music as an ever-changing concept. Consequently, the graphical principles and aesthetics undergo annual transformations to align with emerging demands.

Taking cues directly from music, the logo is derived from a contemporary and dynamic interpretation of waveforms, resulting in a distinctive and impactful visual expression adaptable to various forms.

The color palette introduces three vibrant and festive primary colours, each commanding attention with its eclectic vibrancy. The colours are utilised through a solid colour blocking system supported by a simple, yet versatile label-system that works both statically and in motion.

The juxtaposition of black and white imagery, alongside the infusion of vivid colours and bold typography usage, contributes to the festive and celebratory profile of the annual award show.

As part of the visual concept was to create the design elements in a way so that they easily can be implemented and put into use by all the involved parties. This speaks to a solid design system with intuitive principles and templates.

Made for the music. By the music.

Deliverables:
Brand Identity
Digital Platform
Marketing Material
Stationary
SoMe Assets
Merchandise

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