The Danish Music Awards is the industry's oldest and most prestigious award ceremony. Since 1989, the Danish Music Awards has been an institution in the commercial part of Danish cultural life under changing names. 

Behind Danish Music Awards ’22 is the music companies' industry association IFPI in close collaboration with JBL and Samsung.

There is a strong desire to keep up with the times rather than doing it as it has always been done. Therefore, the people behind the event decided to work with a new format exclusively for the industry.
 
The new identity for Danish Music Awards is defined by the destinctive and dynamic logo system. It’s a graphical and contemporary take that celebrates music, the artists and the culture. The dynamic element creates an ever-evolving and progressive brand profile which makes the new identity constantly relevant.

A simple and tight grid system and colour scheme, and strong typographic usage adds a bold expression throughout the identity — ideal for both print and digital.

Deliverables:
Brand Identity
Digital Platform
Marketing Material
Stationary
SoMe Assets
Merchandise

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