Danish Crown Annual Report 2013/14
Transparency, openness and reliability

“The theme of this year’s annual report is transparency, openness and reliability. These terms are all closely connected to food production. However, not many companies live up to it. At Danish Crown we believe we do.” – Anne Villemoes VP Group Communications Danish Crown

Therefore, the annual report has an open expression. A sense of a book without a cover. With a view directly to the bookbinding and the book spine with the threads - and with a direct entry. The chapters are divided by a lay of carefully selected coloured paper.

The recurring colours are both natural parts of our working day; a red pink seen in meat and blood and a blue/steel seen in aprons, equipment and work places. The colours are used to create coherence.

It also includes a handy booklet, which presents the figures. The two volumes are held together in an assembly box, which has two functions. It serves both as a shipping package and as a slipcase for the annual report and the figures. Tight time schedule and low budget, required creative thinking.

This enterprising project is beautifully executed and a testament to craftsmanship of the finest quality – both in terms of graphic design and the finished printed version.

In general the Danish Crown annual report 2013/14 supports the transparency concept in many ways. The result is emphasized due to the symbiotic relationship between the form and content. All together this makes it an exceptional ambitious and exceptional successful annual report.

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