​​Growing Together: A dynamic new website for Copenhagen Merchants Group

As a family-owned company, Copenhagen Merchants Group has evolved from an agricultural commodity broker, to a global industry leader, offering services across logistics, processing, and market insights. Following a recent brand refresh, we activated the new brand, crafting a new corporate website and multi-brand design system.

The key idea was to visualise the unseen connections between each of these services, and the group's unique understanding of how they interact holistically.

The concept used this dichotomy centrally in the experience: Photography of their real assets, such as ships, silos and ports provided a sense of scale and physicality to their operation, while the particle-based illustrations serve to seamlessly connect the dots between services. The visual concept is anchored by their tagline: Growing Together, which is reinforced through a growth-based motion design language. As the group continues to grow, we created a multi-brand design system to enable them to rollout the new experience across their entire group portfolio.

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