Kunde
Carlsberg
Bureau
CP+B Copenhagen
Beskrivelse
The Carlsberg Beer’d Beauty Series pays homage to Carlsberg heritage and founders – and to the moustache, the sideburns and the goatee.
The series was launched on the occasion of Movember and is designed in a dark masculine univers inspired by Carlsberg’s long, proud history. All proceeds from the series went directly to the Movember Foundation.
Carlsberg’s beer is packed with antioxidants, oils and antibacterial acids from its quality hops, making it the perfect compound for shaving products. Each product in the series contain 200 ml freeze-dried Carlsberg lager. The series consists of Shaving Gel, Aftershave Cream and Moustache Cream and is an extension of the Carlsberg Beer Beauty Series.
Shortliste
CCA 2016