This project is made in collaboration between 87 Studio and Bold Scandinavia.

Creating a simple, yet distinctive brand for Capital Four, an industry leader in the high yield asset management business. We worked with the client, to create a new brand strategy, visual brand identity and online brand experience.

Through numerous workshops, sparring sessions and presentations, we guided them through crucial decision-making for their brand and position in the market. Capital Four, being an industry leader, needed to stand out and display their professional excellence, but with an approachable and scandinavian touch. So we create a simple and sophisticated visual identity that aligns with their core brand values; dependable, respectable and professional.

The new online brand experience consists of a fully customizable website, built entirely in Webflow, a bespoke background pattern animation, and photography shot at their office in Copenhagen. Furthermore, we used the Webflow content management system (CMS), to create a website that the Capital Four team can maintain independently.

The new Capital Four identity, and website, is a testament to the simple, and solid, nature of Scandinavian design. Building on the ethos that "form follows function" and "less is more", we have created a timeless and iconic brand that will stand the test of time. As a true market should do!

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