Kunde
Canairi®
Bureau
BASEBORN
Krediteringer
Beskrivelse
Back in the days, mine workers would bring a canary with them in the coal mine, to detect toxic gasses. When the bird fainted, it was time to get out. With a built-in CO2-sensor, Canairi® works exactly the same way - but in your home, office or classroom. When the air quality is poor the bird will drop, until you open your windows and bring back up.
We designed the packaging to become a friendly reminder in its own fun little way by making people open a "window" when unboxing Canairi® – simple as that. Nobody wants Canairi’s first breath to be filled with CO2, right?
On the back of the "window" the user can find the 4 simple steps in setting up their new Canairi® and a QR-code leading to an extended instruction video. This choice helped solidify the design by making it as environmentally friendly and easily recycable as possible.
Shortliste
CCA 2023