Krediteringer
Creative Director
Developer
Design Director
Design Director
Director
Bas van de Poel
Project Manager
Fanneke Budding
Design Director
Astin le Clercq
Consultant
Doug Banks
Beskrivelse
Breathings helps Snapchatters to practise breathing exercises and relieve stress, translating their breathing patterns into otherworldly AR sculptures. The experience is designed as a 'connected lens' meaning friends can breathe together, from literally anywhere in the world.
Users are prompted to inhale, hold their breath and exhale to help relieve stress. The Snapchat Lens uses the microphone to detect the user's breathing pattern and then generates a custom visual feedback in augmented reality.
Shortliste
CCA 2023
