Bloom is Copenhagen’s annual natural science festival held in the verdant surroundings of Søndermarken. Exploring the ‘nature of nature’, the festival cross-pollinates science, music, art, literature and gastronomy across three days each year.

As part of our ongoing collaboration with the festival, we activated their identity for the 2024 edition. This years visuals were created in partnership with a 3D artist duo who 3D-scanned the venue’s trees, giving them a digital life in this wonderful, animated ecosystem. The posters were created in both physical and digital media. The digital version was animated and used across multiple platforms.

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