The Astro Whopper campaign is an immersive digital campaign, that revolves around the burger-shaped star constellation IRAS 18059-3211, also known as Gomez Hamburger.
Through a custom-built star scanner, the campaign invites the audience to scan the sky and receive a free Whopper in a promotional activation of cosmic proportions.

Combining the illustrated graphic style from Burger King’s brand guidelines, with the elements from NASA’s logo, we created a campaign identity focusing on recognizable space elements, that dynamically accompany and support the creative copy.
The visual elements easily adapt to both long and short-form copy and allow us to scale up the lettering to emphasize the humour of the textual tone of voice.

The sphere shape of the logo mirrors both aspects of the campaign; outer space and free burgers. The dynamic swush breaks with the copy, adding depth to the otherwise flat layout, and provides a dynamic feature that makes the logo stand out next to the other space-themed elements. Staying true to the brand’s colour scheme and fonts, we create a Burger King-themed galaxy, with graphic elements that work well in both motion and still imagery, providing us with infinity options for both print and digital assets as well as retail elements and merchandise.

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