Kunde
Askul/Lohaco
Bureau
Bold Scandinavia NoA
Krediteringer
Designer
Designer
Designer
Taiki Rasmussen
Creative Director
Beskrivelse
The client — Japanese retailer of consumer goods Askul.
The mandate — to reimagine and design a series of toilet-paper packaging that blends seamlessly into the modern Japanese home.
The desire was to combine simple materials with clean Scandinavian design aesthetics.
The concept — the packaging series honours the pure simplicity of the product itself, with a simple graphical language.
Vinder 2021
CCA 2021
